A spokesman for Benenden Healthcare Society

British women spend more money on their looks than they do on their health, a study has revealed.
The typical female forks out an average of £336 a year on hair products, make-up and fake tan in a bid to look young, but just £228 is spent on vitamins and gym membership.

And while three quarters enjoy spending cash on looking their best, just 41 percent say they like heading to the shops for healthy stuff.

The statistics emerged in study of 3,000 women aged between 18 and 65 who were quizzed on their spending habits and attitudes when faced with choosing between image or health.

Maybe that's because 56 percent said they could cover up the effects of a late night with make-up and going to the gym just sounds like hard word.

A spokesman for Benenden Healthcare Society, which commissioned the report, said: "It would be wrong to say that these results come as a surprise, as so many of us are guilty of taking shortcuts to ensure we look good - often at the expense of our health.

"There's a real danger that British women are becoming too focused on what they look like and forgetting to look after their inner health.

"They become obsessed with the latest beauty trends and maintaining a perfect look, but in the end it's just a mirage and they're not caring enough for what's going on inside their bodies."