Tuesday, February 8, 2011

MAC Peacocky hit counters this past week

Wonder Woman is swooping in to save you from plain Jane beauty fate.
DC Comics’ most iconic heroine of all time is teaming up with MAC Cosmetics for a Spring 2011 makeup collection inspired by Wonder Woman’s blue, red and gold bustier leotard, her cunning super power-meets-glamazon charms, and a strong punch of what the beauty brand is calling her “kick-sass” girl power.
You’ll get more pretty for your penny with this collection, as must-haves like the berry-toned lipglasses, metallic shimmer pigment powders and mineralize skinfinish compacts will all come in oversized packaging meant to mimic the larger-than-life heroine’s taste for all things big.
(Ad visuals show our favorite lady’s bustline and raven locks aren’t left out of that Texas-like bigger-is-better equation. Take that, She-Ra!)
Metallic makeup pouches and clever “tool belts” come equipped with limited-edition blue short-handled makeup brushes, because you’ll need to powder your nose and touch up that sexy eyeliner smudge in between your bad guy slaying kicks and inter-galactic battles.

The inspiration behind the creative partnership came from a distinct type of feminine energy that experts say you’ll see more of come springtime.

MAC Peacocky hit counters this past week, and in addition to providing us with a new adjective, the collection features two brand-new products: Kissable Lipcolour and Mega Metal Shadow.
Arrogance or elegance? The showy display, the undeniably sexual spectacle, the iridescent irreverence…it’s awe-inspiring. We fetishize the exotic peacock as a symbol of extreme beauty, an act of elaborate nature, raging against everything simplistic. Peacocky fans out in a foray of intense colour for Lips and Eyes, exotic and sophisticated with a touch of ’30s F. Scott Fitzgerald glamour and mesmerizing metallic sheen. Dramatic doesn’t even begin to describe the girl who knows she’s Peacocky.

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